READY, AIM......
MAKE YOUR NEXT SHOT COUNT
Building a targeted marketing strategy that drives results has never been more elusive. Data and insights help identify opportunities, but it takes well crafted strategy and execution to land your brand in the consumer bullseye.
We're partners, not preachers. With over 30 years of brand, marketing, and product management experience in the outdoor recreation industry, Lone Arrow works with your team to craft go-to-market strategies that engage your consumer and create passionate loyalists.
The landscape is changing rapidly. The industry is a challenge.....retailers are consolidating, new upstart brands are getting attention from your consumers, and investment groups are acquiring brand portfolios and leveraging their scale. Your consumers also pose challenges..... Gen Z’s and Millennials support brands that align with their values but are tired of advertising and sales pitches so reaching this growth segment requires fresh thinking. All in all, the retail and consumer landscape is changing in a very profound way. Fear not, we're here to provide our expertise that drives results for your brand.
Our Approach
WE'VE BEEN IN YOUR SHOES
We aren’t a traditional advertising or marketing agency. We are an active partner with you and your brand, assessing your needs, and helping you chart a path to get results. We immerse ourselves in your brand and provide exactly the support you need. For over three decades, we’ve walked in your shoes and can provide insights and actionable strategies built on years of relevant experience. And sometimes, a fresh perspective is exactly what you need.
We are obsessed with the outdoor sporting goods category both professionally and personally. We're small and nimble and will customize our approach to fit your unique set of brand challenges and provide the resources that fits your need. We build personal relationships with you and your brand and it’s our promise that together we will do something great.
Services
Expertise. Intuition. Insights.
Meet the Team
Bob Bagby - Founder
Tucked in a cubicle in Detroit automotive engineering obscurity, Bob finally followed his dream, landing his dream job in the hunting and fishing industry in the late '80's. For over 30 years he’s lead brand and product management teams for leading brands in the outdoor space. His background in both design engineering and marketing provides a unique understanding of what it takes to combine product development strategies with well executed go-to-market brand plans. Part science, part intuition, anchored in a well developed plan. He’s also an avid bowhunter, waterfowler, angler, and golfer so he understands the outdoor consumer perspective as well.
Tammy Bagby - The Boss
Tammy spent 5 years in the outdoor industry in marketing and strategic planning and has over 20 years of experience in IT management, strategic planning, and event planning. Energetic and detail oriented, she makes things happen and can drive your brand initiatives.
Chicken - The Real Boss
A dog named Chicken…..it’s a long story. Provides security and moral support for the Lone Arrow headquarters. Hobbies include terrorizing squirrels and UPS drivers. We have never experienced a squirrel attack under her watch.
Team Lone Arrow
Where magic and science intersect…..we have relationships with a team of designers, marketers, creatives, media partners, media personalities, influencers, and industry experts available to provide exactly what your project demands. With relationships built over 30 years, we have some of the outdoor category’s best talent to provide the brand catalyst and expertise you need.
Recent Client Projects
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Under Armour Golf
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Under Armour Hunt
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Quantum Fishing
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Badlands Hunting Packs and Apparel
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Carhartt Apparel
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Easton Archery
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Pelican Storage Cases
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Mustad Hooks
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Yakima Racks
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REDARC Overlanding
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Beretta Firearms
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Boone and Crockett Club
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CORE Camping Gear
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Sierra Ammunition
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Various Consumer Research Projects
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Various Product Naming and Branding Projects